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How to Prepare for a Successful Product Launch With PEST Analysis
3 Product Launch Campaigns And Their Strategies | Launchmetrics
While I was living and working in London in , I noticed a recurring problem with paying back friends after a social activity. For example, a group of friends would go for dinner, then one person would pick up the bill. Someone in the group would inevitably and genuinely forget to pay them back, leaving the bill payer feeling awkward about having to remind them and the whole thing generating unnecessary bad feeling. I tried very hard to solve the problem and had the idea of a social payments app to do it. Fast forward to when I joined HSBC in Hong Kong and repitched the idea in my first week of working there — then, the timing was great. The plan was to build a low-cost Minimum Viable Product MVP to validate the idea of social payments before adding any resources.
Scalable manufacturing system enables successful multi-continent product launch
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