Business Strategy Assignment [pic 1] [pic 2] [pic 3] [pic 4]. As a group we have recommended that Mr. Chandramogan should go for Diversification i. During we assume that there might not be a lot of seller for selling ghee, cheese, paneer as people mostly will be producing in small quantity at home so Mr. Chandramogan can set up this Dairy farm.
Arun Ice Cream, Case Study
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Get The Scoop: The Ice Cream Supply Chain
Competition- The major players in dairy products like Kwality, Dasprakas, Aawin were targeting urban markets which give chance to Arun Icecream to cater needs of upcountry markets where was competition was low. Per capita consumption of milk products —The per capita consumption of milk product was increasing. Tamil Naidu is rich in natural resources like milk production, live cattle. Milk production-It is ranked 10th in the list of top 10 highest milk producing states in India. It increased further to MT and to MT by which shows seven-fold increase within a period of four decades making it attractive for the diversification of Arun Ice-cream.