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Lead scoring case study kaggle

An education company named X Education sells online courses to industry professionals. On any given day, many professionals who are interested in the courses land on their website and browse for courses. Build a logistic regression model to assign a lead score between 0 and to each of the leads which can be used by the company to target pote…. Work fast with our official CLI.
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Lead Scoring 101: A Guide for Small Business Owners

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Preparing Data for Predictive Lead Scoring - a Case Study | Displayr

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Selecting Data for Predictive Lead Scoring – a Case Study

An education company named X Education sells online courses to industry professionals. On any given day, many professionals who are interested in the courses land on their website and browse for courses. X Education has appointed you to help them select the most promising leads, i. The company requires you to build a model wherein you need to assign a lead score to each of the leads such that the customers with higher lead score have a higher conversion chance and the customers with lower lead score have a lower conversion chance. You have been provided with a leads dataset from the past with around data points.
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