Urdu is our national language and is the language of the majority of our religious books. Our ulemas and religious leaders are very articulate expressing themselves in Urdu. Urdu columns provide the energy that runs the engine of Urdu journalism in Pakistan. Urdu columns are read by millions as Urdu newspapers are shared in homes, tea stalls, hotels, hair salons, offices, buses, trains, airplanes, while the English columns are buried in just a few thousand readers. Becoming a successful Urdu columnist is the stepping stone to becoming a host of popular news channel. Here are the top 10 golden rules for a successful career in Urdu journalism.
The Secret to Writing Great Headlines for Your News Stories
Tips for Landing Your Own Newspaper Column - Writer's Digest
Types of Columns in Journalism
For many writers, the dream of a regular newspaper column is as heady as the scent of fresh newsprint. The bad news is that shrinking circulation and bottom-line management are making it tougher for would-be columnists to land coveted spots at large metropolitan dailies. And yet, Riley suggests, if today's newspapers lack pluck and personality, then "talented columnists are the best antidote. The editors of smaller local papers agree—and might be willing to give your column a chance. Flaunting my experience as a freelance feature writer and essayist, I was able to talk the editor of my suburban daily into surrendering space for a weekly personal column.
A columnist is a person who writes for publication in a series, creating an article that usually offers commentary and opinions. Columns appear in newspapers , magazines and other publications, including blogs. They take the form of a short essay by a specific writer who offers a personal point of view. In some instances, a column has been written by a composite or a team, appearing under a pseudonym, or in effect a brand name.