Executive summaries are probably the most crucial part of your professional business plan. They are quite literally the face of your business plan and, by extension, a representative of you and your new company. After the table of contents, your business plan executive summary is one of the first things that your bankers, suppliers, and potential partners read when they peruse your business plan. The impression they form, based on this content, will color their entire perspective about your new venture and in the worst cases, may discourage investors from investing in your business. Our team at Businessplan.
How to Write an Executive Summary for a Business Plan (PDF)
Business Plan - Executive Summary - The Business Professor, LLC
Discover the top 8 points to include. The executive summary is the first thing someone will read when they start making their way through your business plan, and that makes it vitally important. Just like a great movie trailer excites you about seeing a film, or a book jacket blurb entices you to pick up a novel, the executive summary needs to engage your readers and spark their interest, making them want to continue reading more about your business. As we mentioned in our Introduction to Business Plans , plans can serve several different purposes and be intended for different audiences. What you include in the summary will depend on where in the business cycle your company is and what the plan is for. In every case, keep in mind that this is a summary!
An Example Of An Executive Summary For A Business Plan
This article is part of a series on how to write a great business plan. I know that seems like a lot, and that's why it's so important you get it right. The Executive Summary is often the make-or-break section of your business plan. A great business solves customer problems; if your Summary cannot clearly describe, in one or two pages, how your business will solve a particular problem and make a profit, then it's very possible the opportunity does not exist--or your plan to take advantage of a genuine opportunity is not well developed. So think of it as a snapshot of your business plan.
Creating could be overwhelming. Hence we have come up with a detailed executive summary example. We hope that this example explains you well and helps you with an executive summary outline that serves your objection.