Yes, users need to know who you are and what services you provide. But your page should also acknowledge the softer stuff that people are curious about. For a professional website, the writing just needs to find a middle ground between knowledgeable and approachable. Reading your new copy aloud is a great way to test for tone. Are you serious about product quality? Do you strive for sustainability in your manufacturing process?
How to Write an About Me Page that Inspires Readers and Grows Your Business
How To Create an About Page
Last Updated on November 7, The truth is that About me pages are almost always one of the most visited pages on any website. Your About page is the soul of your site. Another great strategy is to include pictures and videos. Of course, another thing your About page—along with EVERY other piece of content on your site, including your homepage and landing page—should include, is a call to action. Maybe this is a button urging your readers to opt-in to a newsletter, to keep them informed on all of your exciting developments.
How to Write an About Us Page: Templates, Examples and Samples
Along with FAQ and Contact pages, the About Us page is one of the first supporting pages you'll likely create for your website, regardless of the industry you're in. Unfortunately, About Us pages are too often treated as an obligation rather than the valuable opportunity they are to connect with your customers by selling your story, your vision, your mission, and what makes you, YOU. What an About Us page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand , making a strong impression on curious customers. If anyone wants to quickly understand your brand, your About Us page should be the single link you send them. In contrast to a landing page , your About Us page is the ideal place to accommodate a number of objectives:.
There was an error subscribing. Try refreshing the page and submitting again. Back to Blog. An About Us page helps your company make a good first impression, and is critical for building customer trust and loyalty. An About Us page should make sure to cover basic information about the store and its founders, explain the company's purpose and how it differs from the competition, and encourage discussion and interaction.