Want to save a copy of this case study? Download the PDF version below. Benefit is a boutique cosmetics, fragrance, and skincare company based in San Francisco with a global wholesale, retail, and online sales presence. Benefit manufacturers and distributes luxury cosmetic products worldwide and is a subsidiary of Louis Vuitton Moet Hennessy. When Art Collins came on board as the IT Director in June , Benefit was outsourcing their business intelligence reporting to a consulting firm. Art decided to review the process and determine if making a change in how Benefit conducted their reporting was warranted.
How Benefit Cosmetics gained 50% growth in engagement.
Content Agency for beauty, lifestyle and hospitality brands | LISH creative
Guidance replatformed 42 global sites for cosmetics company Benefit, while also telling a powerful customer engagement story. Benefit is a cosmetics brand with localized websites in dozens of countries. Benefit's team chose Episerver to centralize the management of their sites within one application. They selected Guidance to manage the replatforming and help them freshen up their visuals. In , two sisters from Indiana founded a makeup and brow waxing shop in San Francisco.
Setting expectations and data storytelling are key factors in how this global agency works with some of the biggest brands across the world, showing them what success looks like in order to deliver and make it measurable. Leading in shopper, experiential, and influencer marketing, TMA has increasingly been asked to showcase what they can do on social — and this starts with defining a successful social media strategy for their clients. Some lack fundamentals while others have high degrees of data fluency, yet still struggle with the many ways that they can utilize that social data.
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