You know your brand better than anyone—your origins, your vision, your goals, your company culture. But when it comes time to convey your brand qualities to a designer, you might find that words fail you. So how can you accurately communicate your brand? Try a mood board! A mood board is like a collage containing a variety of images, text, and other objects that define your brand and communicate your brand identity. It can even work as a guide in developing a business project, such as a website.
How to Create a Mood Board for your Brand + Free Template
Mood boards for advertising – usage, impact, benefits | CONTENT TALES
There is nearly no professional design, photography or illustration work without mood boards. Advertising, Graphic design and other disciplines use them as a standard tool in their daily work routines. More and more they are also playing an important role in the fields of content strategy. The use of these visual mood collages becomes increasingly popular amongst web and UX designers as well as other creative heads. Read this blog post and understand why.
THE 3-STEPS PROGRAM
During my teenage years, I hoarded magazines and other bits to create simple mood boards. This was most often done with poster board, scissors, glue and lots of those magazine pages. Today, I rely mostly on Pinterest, as I am sure you do as well. Luckily, our magpie-like need to collect comes in very handy when building a brand.
The start of a business or a new creative project is a magical time fraught with possibility. Are you the founder of a brand-new startup or small business? How do you begin? A mood board is a collage filled with images that express a central theme.