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Bank in a Box case study - Gene Downs - Write It Downs
In , six shareholders led by Tony Signore took over day-to-day operations of a New York-based public relations firm following a buyout from its founder and CEO. The group then began a process of transforming the business from a sports publicity firm serving a large number of clients annually to a strategic brand counselor and marketing communications partner to a small group of leading consumer brands. The case describes the challenges faced by the team in transforming the culture and business model and ends by asking whether their approach is sustainable, particularly in the face of an economic downturn. Learning Objectives The case allows participants to explore the challenge of change management and implementing strategic change in a professional service firm. To obtain accessible versions of our products for use by those with disabilities, please contact the HLS Case Studies Program at hlscasestudies law.
Please join StudyMode to read the full document. Sampling Case Studies Case Study 1 on Sampling Sampling Hispanic Adults by Telephone1 Problem: Researchers wanted to determine how aware adult Hispanics in the San Francisco area are of product warning messages and signs concerning cigarettes, alcoholic beverages, and other consumer products. The researchers needed to contact a sample of them to interview.