Last Updated: June 9, References Approved. This article was co-authored by Linda Chau. With over a decade of experience, she specializes in strategic planning, brand storytelling, press communication, and reputation management. There are 8 references cited in this article, which can be found at the bottom of the page. This article has been viewed 4,, times. Start a press release with an attention-grabbing headline in bold font.
How To Write A Press Release: The 11-Step Guide [2021 Update]
How to write a press release headline
Improve your marketing with fluff-free training. The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. Every marketer should know how to write an effective press release. Plus, they can be cost-effective. Aside from paid distribution, they only cost your time to write. However, you need to know how to write them well.
Six Tips to Writing Effective Press Release Headlines
Unfortunately, there is a lot of confusion about what constitutes as the best headline. Is it the length, the placement of words, the punctuation, the SEO optimization, or the format that can make or break a headline? Of course, there are several aspects to a well-written headline and a great one is the perfect blend of all these factors. Simply put, it is saucy, free of typos and punctuation mistakes, optimized for SEO, and explicitly resonates the context of your press release without giving away too much. Though difficult, creating compelling headlines for press releases on a regular basis is achievable.
If you're looking to get media coverage for your small business, being able to write an effective press release is an essential skill. But how long should a press release be? And what kind of information should you include?