Everyone has their own way of telling a story. Azza Fahmy tells hers through her jewelry. She creates her designs when something inspires her to pour her heart and soul into a project. It all began with a book on medieval European jewelry.
Azza Fahmy Jewellery Going Online Post Revolution A Case VRIO Analysis
Azza Fahmy Jewellery
This is the third case in the Azza Fahmy series. This case and the three others in this series 9B13M, 9B13M and 9B14M can be used together or on a standalone basis. This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. This case describes some of the first steps of doing business internationally in the West. Lacking international experience, the entrepreneur seeks to minimize risk by entering into a strategic alliance with renowned fashion designers.
Azza Fahmy – Egyptian Designer Extraordinaire
The rapid outbreak of COVID had an impact on all businesses in different industries all over the world, but family businesses have been uniquely affected by the pandemic in terms of operations, cashflow, and losses. Family-owned businesses represent over 60 percent of Egyptian companies, according to the Egyptian Centre for Economic Studies. Assistant Professor at the Department of Management at the American University in Cairo Ashraf Sheta said that the spectrum of family businesses affected locally is so wide, starting from small businesses like kiosks to large companies. Family business-owners had to make firm decisions to deal with the implications of COVID and to handle the crisis, which not only affected their business but also their families.