For writing and marketing tips consider subscribing to my YouTube Channel. I also took the liberty to ask writers for advice, and they were not shy sharing their wisdom along with tips and tricks for the upcoming author. You can watch the video above where I explain everything but between you and I, the article offers more info on the topic. The blurb is a promotional description, found on the back of the book.
How to Get Book Blurbs, Endorsements, and Testimonials from Big Names
3 Easy Ways to Write a Book Blurb - wikiHow
A blurb is the marketing copy found on the back cover of a physical book or in the book description found in online bookstores. The idea is to never give readers a summary or synopsis of your book — this is something you need to prevent no matter how high the temptation may be! As a matter of fact, blurbs need to be crafted carefully to withhold any tips or secrets contained in the book because doing so would simply depress sales. This is the marketing sequence that closes a lot of the book sales, unless a reader is specifically looking for your title due to a recommendation from other readers. For this sequence to work, everything needs to fit together Tip: follow the above links to learn how steps 1, 3 and 4 need to be executed to be successful. Your blurb is one of the most important marketing pieces in your book, second only to your title. In the not too distant past, book blurbs needed to be written specifically for your reader.
How to write a non-fiction book cover blurb that sells
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But why are we talking about advertising here? Well, a blurb is also a tagline that is meant to sell a product—your book. Just as a good tagline can change the whole marketing plan of a product, a book with a good blurb can also have an impact on its prospective readers. After all, it is the second thing that a reader looks at before buying a book—the first being the front cover. In this article, we will talk about some features of a good blurb and share tips on how to write a compelling book blurb.