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Pro kabaddi league case study

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Pro Kabaddi League Not To Get ₹60 Cr From Title Sponsor Vivo If Event Is Cancelled: Report

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Star India retains broadcast rights for Pro Kabaddi League

This was an initiative of Mashal Sports and was co-promoted by industrialist Anand Mahindra and sports commentator Charu Sharma. PKL highlighted the modern, international, and competitive face of kabaddi and took the sport to new heights of professionalism. The players were ignored by the audience, governments and sponsors and had not got their due or the popularity they deserved, they said. However, with the launch of PKL, kabaddi got a new name and status as did the players.
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Deepak Hooda on his budding years, captaincy and PKL dream team

In a huge blow to Kabaddi players and fanatics in the country, the organisers of the Pro Kabaddi League have announced that the season of the tournament will be postponed due to the coronavirus pandemic. The PKL, launched by business tycoon Anand Mahindra with his brother-in-law and sports commentator, Charu Sharma in , had achieved a cult following after they basked on the popularity of Kabaddi in rural India. The PKL has overseen seven successful seasons so far, with Patna Pirates being the most successful franchise in the tournament's history.
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It is an exciting period for Indian sports, when in a country obsessed with cricket, other sports as raw, homegrown and unfancied as Kabaddi is capturing the attention of the masses especially since the advent of Pro Kabaddi league. Kabaddi has undergone a magnificent makeover and the marketing department of Pro Kabaddi League managed to crack a very tricky challenge. They got everything right, from product to place, from price to promotion.
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