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Consumer insights case study

Download the case studies below to see how organizations across industries are leveraging our services to learn what consumers are really thinking and applying that knowledge to their products, processes, and communications. Read how a Industries study on palm oil uncovered new audience opportunities for the industry. The billion-dollar color cosmetics market is booming on a global scale. Helping to drive that growth are platforms like Instagram, Twitter, and YouTube. By looking at insights shared by consumers online, one company aspired to attain a clearer picture of where color cosmetics trends are headed.
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Six brand case studies that proved the value of customer experience – Marketing Week

Customer Insighting. Market entry and growth strategy. In view of extremely low penetration of CT Scan equipment in the Indian context, A large medical equipment MNC was keen to explore avenues to achieve multi-fold increase in the value CT segment sales. Once we analyzed the secondary data, we conducted over in-depth interviews across 15 cities with various stakeholders ranging from radiologists, senior surgeons and technicians to promoters, CMOs and CFOs.
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Case studies

Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer. Please visit the COVID response page for resources and advice on managing through the crisis today and beyond. Type in a topic service or offering and then hit Enter to search. A leading consumer goods company that offers authentic, accessible food to customers wanted to develop and produce products aimed at millennials. The evolving food interests of this cohort presents both opportunities and challenges.
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Toggle navigation. Eye tracking Face wash packaging evaluation and most relevant offering through eye tracking. Read More Social Media Sentiment Analysis Derive actionable strategies for business impact from consumer sentiments easily available online.
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