What is the current situation? The current date is March and Ann Banks, the new product marketing director of the Saxonville Sausage company has to present her plan, developed after a serious research process, for launching a national Italian sausage brand, in order for the company to achieve its profit objectives for the next fiscal year. Saxonville was a year-old, family business, which produced a variety of pork sausage products. The task of Ann Banks was to develop a national product either under the Vivio brand or as a new brand. How was the research methodology determined? Develop a research design and explain what behaviors, demographics, and lifestyle components you deem important and why.
Saxonville Sausage Case
Saxonville Sausage Case Analysis - Words | Bartleby
Get access to this section to get all the help you need with your essay and educational goals. This can be thought as segmentation based on observable characteristics of customers. This is because, Italian sausages are generally eaten during dinner time and female head of household has to be able to make a dinner which pleases everyone in the house, makes sure everyone wants to have the dinner and also wants to make a good job of the recipe. Vivio, when introduced did not have a great marketing plan behind it.
Saxonville Sausage Case Analysis Essay Sample
In: Business and Management. Case study Overview What is the current situation? Saxonville Sausage company is currently loosing it market share on its various leading product lines produced except for one Italian sausage brand namely Vivio. A new marketing director, in the company is currently in the process of undergoing a research to identify opportunities and possible market expansion strategy. The research result ended up with two marketing concepts that are almost equally viable and thereby put the management team in a dilemma on which of this two option to consider.
Get access to this section to get all the help you need with your essay and educational goals. What is the current situation? Saxonville is a family company from Ohio has existed for seventy years, it produces a range of pork sausage, and they have three types of products: breakfast sausage, bratwurst and Vivio sausage. Products are sold in all the United States, through national and regional distributors.