Distribution Channels Organization and Structures. Marketing channel decisions are among the most important decisions that management faces today. Indeed, if one looks at the major strategy of the marketing mix product, price, promotion and distribution , the greatest potential for achieving a competitive advantage now lies in distribution Obaji, Distribution, as one of four elements of marketing complex, is an inseparable part of marketing decisions which involves all the decisions about distribution of products to the end user.
How to write a literature review
The Literature Review | A Complete Step-by-Step Guide
SpringerPlus volume 5 , Article number: Cite this article. Metrics details. Measuring the performance of business processes has become a central issue in both academia and business, since organizations are challenged to achieve effective and efficient results. Applying performance measurement models to this purpose ensures alignment with a business strategy, which implies that the choice of performance indicators is organization-dependent.
How to Write a Literature Review
Published on February 22, by Shona McCombes. Revised on March 9, A literature review is a survey of scholarly sources on a specific topic. It provides an overview of current knowledge, allowing you to identify relevant theories, methods , and gaps in the existing research. Writing a literature review involves finding relevant publications such as books and journal articles , critically analyzing them, and explaining what you found.
Writing a literature review is often the most daunting part of writing an article, book, thesis, or dissertation. I have found it helpful to be as systematic as possible when completing this gargantuan task. Their system provides an excellent guide for getting through the massive amounts of literature for any purpose: in a dissertation, an M. Below is a summary of the steps they outline as well as a step-by-step method for writing a literature review. Before you begin to search for articles or books, decide beforehand what areas you are going to research.