Literature Review of Sustainable Tourism - Term Paper
By: Bradford Hudson. Historic hotels are a recognized product type in the lodging industry and may be found in significant numbers throughout the globe. Much of the academic and popular literature about these hotels focuses on their architectural, social, or business history. Less has been written about how such history might represent a value proposition for consumers, or how history might affect current marketing for these properties.
Examples List on Tourism Literature Reviews
In: Social Issues. This article was downloaded by: [ University Blvd. Any opinions and To date, most backpacker research has focussed on reviewing the experiences and choices in travel of the year olds who constitute the bulk of the market.
Brand heritage is an emerging topic within the marketing discipline, which suggests that the consumer appeal of products and services offered by older companies may be enhanced by the historical characters of their brands. The partially shared nomenclature with the well-established field of heritage tourism is more than coincidental, as both concern the interplay of history with contemporary visitor behavior. This conceptual article explores the common elements of brand heritage and heritage tourism, while also clarifying some important differences between the two fields. The idea that brands may have a heritage dimension emerged at least a quarter century ago, when it was suggested in Harvard Business Review that the historical approach could provide brand images and themes for advertising.