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The beatles case study

To start with the obvious, they were the greatest and most influential act of the rock era, and they introduced more innovations into popular music than any other group of their time. Moreover, they were among the few artists of any discipline that were simultaneously the best at what they did and the most popular at what they did. Relentlessly imaginative and experimental, the Beatles grabbed hold of the international mass consciousness in and never let go for the next six years, always staying ahead of the pack in terms of creativity and never losing the ability to communicate their increasingly sophisticated ideas to a mass audience. Their supremacy as rock icons remains unchallenged to this day, decades after their breakup in It's hard to convey the scope of the Beatles ' achievements in a mere paragraph or two.

Ringo Starr: The un-forgotten Beatle

The Beatles Story Case Study | Access Gamma

Tsunami has historically provided comprehensive global outsourced marketing services to rights holders and artist management. The Yellow Submarine film was re-released in and in the year , a new Soundtrack was issued consisting of all 15 songs featured in the original film, replacing the prior album of only 6 songs with score. This release was a major global initiative for EMI and Tsunami spearheaded the worldwide marketing campaign, featuring major market promotional screenings. The Project: Tsunami has historically provided comprehensive global outsourced marketing services to rights holders and artist management. Our Role: Conducted comprehensive due diligence on prior sales history, artist demographics, and consumer trending Delivered a comprehensive global marketing plan Liaised with and critiqued individual marketing plans and sales projections from all world wide territories Retained and oversaw any outside marketing and promotional agencies as required Initiated brand and media partnerships to provide incremental consumer reach Implemented global catalogue initiatives in conjunction with the new product release Monitored and managed all sales goals.

The Beatles Case Study

The Beatles Perhaps the most celebrated and most known musical group ever known "The Beatles" changed the way the world viewed rock music for generations to come. By the mids the Beatles were taking the world by storm and leading the British invasion of the United States '. Epstein agreed to let his cousin who ran Weldons of Peckham produce Beatles' sweaters with embrodered badges basically to fan club members. This partnership helped this firm sell thousands and thousands of these items. However, like every group, internal and external interaction arose creating competition.
Following the completion of Pier Head Ferry Terminal, ISG was awarded a further phase of works with Merseytravel to create a new extension of the Beatles Story visitor attraction inside the terminal. Occupying the first floor attraction space, the Beatles Story is based around an interactive 4D theatre space as well as a flexible exhibition gallery and a new Beatles themed shop. Under a Design and Build contract ISG was responsible for the overall design of the attraction including the shop, ticketing facilities and flexible exhibition spaces, a pre-theatre holding zone and a post theatre exit zone. The seater Fab4D theatre takes guests on a multisensory 4D journey.

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All сomments (7)

  • [MEMRES-18]
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  • [MEMRES-28]
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  • [MEMRES-78]
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