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Business plan louis vuitton

In the s, Bernard Arnault had the idea to create a group of luxury brands. Thus, the French conglomerate Kering and the Swiss-based Richemont have also created extended portfolios of luxury brands. The company is a component of the Euro Stoxx 50 stock market index. In April , LVMH announced it would gain ownership of Christian Dior haute couture, leather, both men's and women's ready-to-wear, and footwear lines, to integrate the entire Christian Dior brand within its luxury group. Co-founder Alain Chevalier died 1 November , aged
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Moët Hennessy Louis Vuitton (LVMH Group) - Statistics & Facts | Statista

This model drives the success of our Group and ensures its promising future. LVMH currently employs , people across the world and reported sales of The LVMH Group has always been strongly committed to exemplary integrity and ethics in the conduct of its business and in its relations with all stakeholders. Our structure and operating principles ensure that our Houses are both autonomous and responsive.
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Moët Hennessy Louis Vuitton (LVMH Group) - Statistics & Facts

Personal income and fashion trends drive demand for clothing thus the profitability. This industry has endured global economic downturns in advanced economies such as the United States requiring them to branch out of their comfort zones and expand into emerging markets specifically the BRIC countries. These Asian nations possess high GDP rates that are anticipated to increase significantly in the upcoming years.
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In: Business and Management. The study utilizes an investigative approach to finding out the positioning of the luxury brand in the digital world; a case of Louis Vuitton Company. Many luxury brands have not bought the idea of going online and utilizing the digital platform in marketing their products. Nowadays it is very crucial and as well relevant for any luxury brand to go digital. In such a scenario, Luxury brands need to do an aggressive marketing and making their presence be felt all over the world.

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